Packaging design and illustration for Víking Classic, a new beer from Icelandic brewery Víking. As beer was banned in Iceland from 1915-1989, making a 'Classic' Icelandic beer was a bit tricky.

I decided to reference Art Deco, a style that echoed both the early 20th century, as well as the eighties. The cans are printed in bronze with a matte surface, complementing the bronze colour of the beer. Made at Jónsson & Le'macks.




 All work © Sigurður Oddsson 2023